A practical approach to modern search.
I'm Nathan, Senior SEO & Automation Manager at Blue Array, one of the UK's leading specialist search agencies. Over the past decade my role has grown from delivering SEO, to leading it, to building the systems that help it scale.
Much of my work now centres on bringing automation to repetitive, manual tasks, freeing teams to focus on strategy and judgement. Several of those internal projects have since become free tools used across the wider SEO community.
My interest spans search as a whole, from traditional organic search to AI search and the platforms people increasingly use to find what they need. I follow these shifts closely and speak at industry meetups such as London SEO, where I value the chance to discuss where search is heading with fellow practitioners.
